The process all began in 2008 as Bill attended small fairs so he could get the cream into the hands of people to try. The first big show was the International Plowing Match held in Earlton in 2009. With the support of FedNor, a federal government agency for northern Ontario, Bill established a booth at the Royal Winter Fair in Toronto which was a big boost for the cream at the time. Bill continued to work with the formulator to make it an all-natural cream and to stabilize the colour and consistency of the cream. Bill’s invention caught the attention of CTV News. They did an interview with Bill and Dr. Luc Lemire and the story went National. Demand exploded. Calls and orders began to pour in from across Canada. Bill’s Faith in God has helped him stay focused and humble. As of today, “Worlds Best Cream” is now sold across Canada, into the U.S.A. and is soon to launch into other countries across the globe.
The first version of the copper cream was dark brown and it was called “Mr. Arthritic Cream”. As the word spread, demand grew. More and more people wanted to try Bill’s cream and he patiently modified the formula, always maintaining natural ingredients but making it easier and more pleasant to use. He quickly partnered with a professional formulator to create a natural cream that was both stable and that he could start to sell. After years of sharing and selling his amazing discovery at local fairs, this natural remedy has been perfected to maximize the power of copper.
As the testimonies poured in from people all across Ontario who tried and purchased the cream at local fairs – it was clear that the product needed a new name. His loyal and happy customers used a number of phrases to describe the product but the most common one, time and time again, was “this is the world’s best cream”.
The cream is now sold in hundreds of stores across Canada and has been fully certified as a Natural Health Product by Health Canada.